Marketing Specialist (Outreach)

• 2–4 years of experience in B2B marketing, demand generation or sales development

• Hands-on experience with HubSpot (lists, sequences, workflows, contact management)

• Hands-on experience with Apollo (prospecting, filters, enrichment, exports)

• Strong command of LinkedIn for prospecting and outreach (Sales Navigator is a plus)

• Proven experience building and segmenting distribution lists

• Excellent written English. You’ll write directly to US decision-makers. Spoken English at a conversational level is enough.

• Organized and detail-oriented, comfortable working with data and spreadsheets

• Self-managed and reliable in a remote, async environment

Responsabilidades: • Build, segment and maintain distribution lists for outbound campaigns

• Source and enrich contacts in Apollo, then sync and organize them in HubSpot

• Set up and run email and LinkedIn outreach sequences

• Write clear, persuasive outreach copy in English: emails, LinkedIn messages and short posts

• Keep HubSpot clean, including properties, lists, lifecycle stages and deduplication

• Track campaign performance (open, reply and meeting rates) and suggest improvements

• Work closely with sales to refine targeting and messaging

Deseable: • Experience marketing B2B services, especially software, tech or consulting

• Familiarity with cold email deliverability best practices

• Basic reporting or dashboard skills