Senior Campaigns Specialist

ABOUT HALTER

At Halter, we’re on a mission to enable farmers and graziers to run the most productive and sustainable operations. Our customers are using Halter to break free from the time-intensive constraints of conventional practices. Imagine watching 500 cattle stand up and walk calmly towards their next break? No quad bikes, no dogs, no fences. Just a group of cattle walking at their own pace. People say it looks like magic. Our customers are revolutionizing grazing with Halter. It's changing lives and transforming an industry. People join Halter to do meaningful work. By joining us you’ll be solving challenging problems within a talented team and a culture built for high performance. Our team out-think, out-work and out-care. We’re committed to delivering real change in the world - this isn’t easy, and in truth, we love that it’s hard.

We’re backed to deliver on a mission that matters by Tier 1 investors including Founders Fund https://foundersfund.com, Bessemer Venture Partners https://www.bvp.com/, BOND, https://www.bondcap.com/ DCVC https://www.dcvc.com/, Blackbird https://www.blackbird.vc/, Promus Ventures https://www.promusventures.com/, Rocket Lab’s Peter Beck and Icehouse ventures https://www.icehouseventures.co.nz/?utm_term=icehouse%20ventures&utm_campaign=Brand+Keywords&utm_source=adwords&utm_medium=ppc&hsa_acc=4064636360&hsa_cam=16902737884&hsa_grp=134004309485&hsa_ad=592971340272&hsa_src=g&hsa_tgt=kwd-1082530126230&hsa_kw=icehouse%20ventures&hsa_mt=b&hsa_net=adwords&hsa_ver=3&gclid=Cj0KCQjw2v-gBhC1ARIsAOQdKY0J0DepRVFDmjQlAkJPbZuQnLSA5UVzUzOXYiPxkjX-SeVa513_BhkaAr-MEALw_wcB.

To find out more, visit our LinkedIn https://www.linkedin.com/company/halter-limited & Instagram https://www.instagram.com/lifeathalter/.

ABOUT THE ROLE:

We're looking for a Senior Campaigns Specialist who's great at doing one thing above all else: turning a commercial goal into a campaign that actually moves it, and knowing whether it worked.

This role runs campaigns across the whole customer journey, from a farmer first hearing about Halter to getting more value from it years in. Where the focus sits will shift as the business grows, and you'll go where the opportunity is. Every campaign is graded on the same bar: did it move the number it was built to move.

Your job is the campaign itself: the strategy, the plan, the targeting, the sequencing and the read on whether it's working.

WHO WE'RE LOOKING FOR:

- Experienced at owning outcomes. You've got 5+ years running campaigns, and you've owned the results, not just the execution. You can talk through what you learned when a campaign hit and when it missed.

- Data-driven and commercially minded. You think in revenue, not activity, and you default to what the numbers say over what feels right. You'd rather run fewer campaigns that move the business than a busy calendar that doesn't.

- Full-funnel minded. You care about the whole customer journey. You'd put the same energy into helping an existing farmer get more from Halter as into winning a new one.

- A natural connector. You can look at a busy, slightly messy calendar and see the through-line. Where others see a one-off event, you see a campaign waiting to happen. You bring sales, partnerships and global teams along on a single plan.

- Hands-on with media. You've planned and bought media yourself, you know your way around paid social, and you can tell when a placement is worth it and when it's just visibility.

- Organised and comfortable with ambiguity. You can run several campaigns at different stages without things slipping. You don't need a perfect brief to get moving, you make good calls when the data is incomplete, and you know when to escalate and when to just decide.

WHAT YOUR DAY COULD LOOK LIKE:

- Owning the Australian campaign strategy. Every campaign should trace back to a revenue priority and to where Halter is heading in Australia. You'll work with the revenue team to understand the commercial plan, including targets, priority regions and segments, and turn it into a campaign strategy: which audiences and stages of the customer journey to focus on, and a calendar built around calving seasons, field days and the moments that matter on farm. When priorities shift, your plan shifts with them.

- Owning the inbound leads number. You'll own inbound leads for Australia: the target, the forecast and the read on what's driving it. You won't hold the paid digital budget, but you'll work with Global Performance Marketing to test and refine our paid social approach in Australia, from audiences to creative and timing.

- Turning scattered activity into cohesive campaigns. Field days, sales events, partner activity, regional pushes, one-off content and global paid activity don't always connect. You'll bring them together under joined-up campaigns that support Halter Australia's priorities. You'll also spot the moments that could be much bigger, like turning a single field day into a campaign with invites beforehand, local paid and social around it, content captured on the day and a follow-up that hands warm leads to sales.

- Running campaigns end to end. You'll plan, launch and manage campaigns across the customer journey, from the goal, audience, channel sequencing and timeline through to the results review.

- Working with data, not just gut feel. You'll track response rates, pipeline sourced or influenced, and the impact on customers once they're on board, and you'll know your numbers cold. When the data says something needs to change, whether that's the audience, channel mix, message or timing, you own that call and make it mid-campaign. If the messaging or positioning isn't landing, you brief the right teams, whether that's Content, design or Global Brand, on what needs to change and why.

- Prioritising what moves the needle. There will always be more ideas and requests than capacity. You'll rank opportunities against the revenue priorities and put your ti