Meta Ads & Analytics Specialist

About the Company

About the Role

Position Overview PayLow Staffing is looking for a Meta Ads & Analytics Specialist to provide hands-on support with Meta/Facebook advertising, analytics, troubleshooting, and campaign management. This position will work closely with our internal team to help identify and resolve Meta-related issues, understand campaign performance, navigate Meta Business tools, and make sure our advertising efforts are properly tracked and optimized. This is a full-time remote position.

Responsibilities

• Manage and troubleshoot Meta Ads Manager and Meta Business Suite

• Assist with Facebook and Instagram advertising campaigns

• Review campaign performance and identify areas requiring attention

• Analyze Meta Ads reporting and key performance metrics

• Help troubleshoot rejected ads, account issues, tracking problems, and campaign errors

• Assist with Meta Pixel, Events Manager, and conversion tracking

• Review audience, campaign, ad set, and creative performance

• Help determine why campaigns may be underperforming

• Provide clear recommendations based on campaign data

• Work directly with Carolina and the sales team to resolve Meta-related issues

• Help ensure leads and conversions are being properly tracked

• Monitor changes within Meta's advertising platform and adapt when necessary

• Document recurring problems and solutions

• Communicate technical Meta issues in a way that non-technical team members can understand

Qualifications

• Proven experience working with Meta Ads Manager

• Strong understanding of Facebook and Instagram advertising

• Experience with Meta Business Suite

• Experience analyzing Meta advertising data and analytics

• Ability to troubleshoot Meta advertising and account issues

• Understanding of campaign structure, audiences, ad sets, creatives, and optimization

• Strong analytical and problem-solving skills

• Strong written and verbal English

• Ability to explain technical issues clearly

• Comfortable working independently and taking initiative

Required Skills

• Meta Ads Manager

• Facebook and Instagram advertising

• Meta Business Suite

• Meta advertising data and analytics

• Troubleshooting Meta advertising and account issues

• Campaign structure, audiences, ad sets, creatives, and optimization

• Analytical and problem-solving skills

• Written and verbal English communication

• Ability to explain technical issues clearly

• Ability to work independently and take initiative

Preferred Skills

• Meta Pixel and Events Manager

• Conversion API (CAPI)

• Lead-generation campaigns

• Conversion tracking

• CRM and lead-management systems

• Google Analytics or similar analytics platforms

• Experience troubleshooting disabled/restricted advertising accounts

• Experience working with sales teams

• Experience managing multiple Meta Business accounts