UX Researcher — Audience and Product Experience Research

Note on Communication: Excellent spoken and written English is essential. You will independently conduct in-depth interviews with American customers. You must be able to build rapport, pick up on nuance, ask neutral follow-up questions, and communicate findings clearly and concisely. WHAT WE ARE LOOKING FOR

• Proven experience independently planning and executing end-to-end UX research that directly influenced product decisions and business outcomes.

• Strong portfolio or case studies demonstrating your personal, hands-on contribution across generative and evaluative studies.

• Mastery of in-depth customer interviewing, neutral moderation, switch interviews, and usability testing.

• Deep practical experience with frameworks such as Jobs to Be Done (JTBD) and Strategyzer (Value Proposition Canvas, Test/Learning Cards).

• BIG BENEFIT: Analyst background or experience with product analytics tools (e.g. Mixpanel, Clarity, Google Analytics etc)

• Exceptional listening and communication skills; adept at presenting actionable insights to executive leadership and mentoring junior teammates.

• AI-proeficient but not AI-dependent

Responsabilidades: 1. Clarify Our Product Portfolio & Customer Value

• Investigate who our products serve, the circumstances in which people use them, their Jobs to Be Done (JTBD), alternatives, unmet needs, and desired outcomes.

• Evaluate and refine existing customer segments and personas as new evidence emerges.

• Distinguish the reasons people initially subscribe from the value they experience through sustained, habitual use.

• Investigate acquisition, engagement, retention, and cancellation journeys to pinpoint where perceived value declines and what ultimately causes churn.

• Plan and conduct customer interviews, JTBD switch interviews, direct observation, and targeted surveys.

• Work with internal teams to screen, recruit, and schedule participants (including new, active, lapsed, and former subscribers, as well as prospective readers).

• Produce evidence-backed customer profiles, JTBD findings, journey maps, and Strategyzer Value Proposition Canvases to identify gaps, overlaps, and strategic priorities across our portfolio.

2. Define Success & Goals

• Help Product and Analytics define success from the customer's perspective: whether people accomplish their job, experience clear value, or encounter friction.

• Combine qualitative feedback with quantitative measures in product and membership scorecards.

• Help establish baseline metrics, define research measures, and inform targets.

3. Establish a Continuous Improvement Cycle

• Turn findings into testable hypotheses and help prioritize research and experimentation backlogs.

• Conduct concept, prototype, and usability tests; evaluate customer experience before and after release.

• Align on success criteria prior to testing.

• Use Strategyzer Test Cards and Learning Cards to document assumptions, methods, observations,…

Deseable: MixpanelMixpanel, Clarity, Google Analytics

Beneficios: Remote-friendly. Competitive pay. Mission-driven company.