Senior Media & PR Specialist – LATAM

About the Role We are looking for an experienced Senior Media & PR Specialist – LATAM to strengthen our media presence, public relations, local communications and online reputation across Spanish-speaking Latin America. This is a senior individual contributor role with regional ownership , ideal for someone who is highly hands-on, well-connected, an excellent communicator and confident representing a global brand externally. You will be responsible for building and maintaining relationships with journalists and media outlets, identifying PR opportunities, developing high-quality Spanish-language PR content, managing our Spanish-language online reputation, and representing the company at selected local events and industry activities. As a key local marketing representative, you will also support the localisation of global English marketing communications into Spanish and contribute to a wide range of regional marketing initiatives, campaigns, partnerships, events and brand activities when required. This role requires someone who can move comfortably between relationship building, content creation, localisation and hands-on marketing execution — from meeting journalists and attending industry events to writing press releases, adapting global campaigns for Spanish-speaking audiences and supporting local marketing initiatives. Experience within Forex / CFD trading, fintech or financial services is a strong advantage, but not mandatory.

What You’ll Do Media Relations & PR

• Build and maintain strong relationships with relevant financial, business, technology and mainstream media across Spanish-speaking LATAM.

• Develop a strong network of journalists, editors, publishers, media partners and other relevant industry contacts.

• Proactively identify media and PR opportunities that increase brand awareness, credibility and visibility.

• Pitch company stories, market insights, product developments, partnerships, sponsorships and corporate initiatives to relevant media.

• Coordinate interviews, media briefings, executive commentary and other PR opportunities.

• Maintain and continuously expand a regional media database and relationship network.

• Work with external PR agencies and media partners where appropriate while maintaining direct ownership of key media relationships.

PR Content & Storytelling

• Write and edit high-quality press releases, media articles, contributed articles, executive commentary, interview materials, talking points and other PR content in Spanish.

• Transform company developments and global campaigns into compelling stories relevant to LATAM audiences.

• Identify strong local angles and narratives that can generate organic media interest.

• Work with internal subject-matter experts to translate complex financial, product or business information into clear and engaging communications.

• Ensure external communications are accurate, professional and aligned with brand positioning.

Spanish Localisation & Marketing Copy

• Support the translation and localisation of English marketing content into Spanish across regional marketing touchpoints.

• Adapt global marketing copy into natural, locally relevant and culturally appropriate Spanish , rather than relying on direct word-for-word translation.

• Support localisation across campaigns, websites, landing pages, App content, social media, advertising materials, EDMs, event materials, promotions and other customer-facing communications.

• Maintain consistency in Spanish terminology, tone of voice and brand messaging across different channels.

• Review Spanish-language marketing materials produced by internal teams, agencies or external partners to ensure language quality and local relevance.

• Work closely with global Content, Social, Product, Design and Marketing teams to ensure global messages are effectively adapted for Spanish-speaking LATAM audiences.

• Provide local language and cultural insights when developing new campaigns and marketing concepts.

Online Reputation Management

• Take ownership of the company's Spanish-language online reputation across LATAM.

• Monitor brand mentions, reviews, media coverage, search results and relevant online conversations.

• Track brand sentiment and identify recurring reputation issues or emerging risks.

• Develop appropriate communication approaches for negative reviews, misinformation and reputation-related concerns.

• Work closely with Social Media, Customer Support, Compliance and other teams to ensure reputation issues are handled consistently and effectively.

• Identify opportunities to strengthen positive brand visibility, credibility and trust across Spanish-language digital channels.

• Provide regular insights and recommendations based on online reputation trends.

Events & External Representation

• Represent the company at selected industry events, media events, networking opportunities, sponsorship activities and corporate functions .

• Build relationships with journalists, partners and industry stakeholders through face-to-face engagement.

• Support media activities around major regional campaigns, partnerships and events.

• Coordinate journalist attendance, interviews and media engagement where relevant.

• Confidently communicate the company's positioning, products and key messages to external audiences.

• Maintain a polished, professional and credible presence when representing the brand publicly.

Local & Regional Marketing Support

• Act as a key local marketing representative and provide hands-on support across regional marketing initiatives when required .

• Support the planning and execution of local campaigns, events, sponsorships, partnerships, promotions and brand activations.

• Assist global and regional teams in adapting marketing initiatives to local market conditions and audience preferences.

• Coordinate with local vendors, agencies, media partners, event organisers and other external stakeholders when required.

• Provide local market insights, cultural context and competitor observations to support regional marketing decisions.

• Support the execution of new marketing initiatives and special projects as the LATAM business continues to expand.

• Work flexibly across different marketing functions when local execution or market knowledge is required.

Regional Communications

• Support the development and execution of PR and communications strategies across Spanish-speaking LATAM.

• Identify relevant media channels, narratives and communication opportunities by market.

• Monitor competitor PR activities and broader industry conversations.

• Develop regional PR calendars aligned with product launches, sponsorships, events and major company milestones.

• Track PR performance including coverage, sentiment, quality of placements and share of voice.

• Provide clear reporting and actionable recommendations to regional and global stakeholders.

What We’re Looking For Essential

• 5+ years of professional experience in Public Relations, Media Relations, Corporate Communications, Brand Communications, Marketing Communications or a closely related field.

• Proven hands-on experience building and maintaining relationships with journalists, media outlets and external stakeholders.

• Strong professional writing and editorial capability, particularly for press releases, articles and marketing communications.

• Excellent Spanish and English communication skills, both written and spoken.

• Strong ability to translate and localise English marketing communications into high-quality, natural Spanish .

• Strong understanding of cultural and language differences across Spanish-speaking markets.

• Strong interpersonal and relationship-building skills.

• Confident communicating with journalists, senior stakeholders, partners and external organisations.

• Strong executive presence with a polished and professional communication style.

• Comfortable attending events, networking and representing the company externally.

• Strong judgement when dealing with sensitive communications and reputation-related matters.

• Strong understanding of digital media and online reputation management.

• Ability to independently own projects from idea through execution.

• A flexible, hands-on mindset and willingness to support broader local marketing activities beyond traditional PR responsibilities when required.

• Ability to work effectively with regional teams and global stakeholders across different time zones.

Strongly Preferred Any of the following would be highly valuable:

• Previous experience within the Forex / CFD trading industry .

• Experience within fintech, financial services, investment, brokerage or crypto .

• Existing relationships with financial, business, technology or mainstream media across LATAM.

• Experience managing PR activities across multiple Spanish-speaking LATAM markets.

• Experience managing online reviews, brand sentiment and digital reputation .

• Experience localising global marketing campaigns for Spanish-speaking audiences.

• Experience handling sensitive communications, negative media coverage or reputation-related issues.

• Experience supporting executive interviews, thought leadership or expert commentary.

• Experience supporting sponsorships, sporting partnerships or major regional events.

• Understanding of financial-services communications and compliance considerations.

Nice to Have

• Experience working with PR agencies or managing external communications partners.

• Experience with media monitoring and social listening tools.

• Experience with Digital PR, SEO-driven PR or Online Reputation Management (ORM) .

• Strong understanding of the LATAM financial media landscape.

• Existing media network across markets such as Mexico, Argentina, Colombia, Chile and Peru .

• Experience with video interviews, podcasts, panels or other public-facing media formats.

• Experience supporting integrated marketing campaigns across PR, Social, Content, Events, Partnerships and Brand .

• Experience working within a fast-paced, global or multi-market organisation.