Local SEO Specialist

Must-Haves:

• 3+ years of local SEO experience

• Proven Local SEO SOPs

• Strategic thinker, not just a task executor

• Experience working with home service accounts

• Ability to build and own 6/12-month strategy plans, not just execute a task list

• Must provide a portfolio or audit sample demonstrating actual client work (Google Business Profile optimization, strategy, citation building, and on-page SEO)

• Full-time exclusive commitment to this role, with no concurrent work for other agencies or clients

• Strong written English for client-facing communication and reporting

• Experience using AI as an additional tool, not their only tool — they need a strong local SEO foundation, using AI to amplify what they already know from experience

• Experience managing 7–10 client campaigns at a time

• Reliable high-speed internet and a backup plan for outages.

Additional competencies: Experience with local SEO tools (BrightLocal, Whitespark, Local Falcon, Ahrefs, etc.), Google Analytics, Google Search Console. Proficient with Google Sheets, Asana-like task management systems, and AI tools like ChatGPT/Claude.

Responsabilidades: • Google Business Profile Audit, Competitor Analysis and Optimization

• Comprehensive website audits covering competitive, on-page, off-page, and technical

• Building 6-month and 12-month SEO strategies tailored to each client and market

• Local citation building, NAP consistency audits, and cleanup

• Local keyword research, competitor analysis, and market research

• On-page optimization: title tags, meta descriptions, headers, content

• Rank monitoring and data-driven optimization recommendations

• Maintaining clear, client-ready tracking and reporting systems

• Support on link building and local content optimization

• Assistance with monthly client reporting

Deseable: • Past experience working with another local SEO agency that focused on home service businesses

• Experience with Google Ads

• Experience with Slack (our main communication platform)

• Experience with schema markup / structured data implementation

• Experience with Ai prompt and system engineering

Beneficios: • 7 paid days off per year, plus local public holidays observed

• Weekly, on-time pay in USD

• Potential for bonuses

• Direct access to the Lead SEO — no middle-manager layer

• Growth and expanded responsibility tied to impact, not a review cycle