Outbound Lead Generation Specialist

This role is open to candidates based in LATAM, Africa, and Eastern Europe. Please note that as this role supports U.S.-based clients, candidates must be available to work during U.S. business hours aligned with the client’s time zone.

Our client is an early-stage B2B SaaS company developing AI-powered marketing agents that help brands improve visibility across Google and AI search engines. Its platform supports enterprise marketing teams with SEO, Answer Engine Optimization (AEO), content optimization, technical improvements, and ongoing visibility monitoring.

ROLE OVERVIEW

The Outbound Lead Generation Specialist will be responsible for building a qualified sales pipeline by identifying, engaging, and booking meetings with high-fit B2B prospects. Working closely with the founders, this individual will target marketing leaders at brands, SaaS companies, e-commerce businesses, and agencies that could benefit from improved Google and AI-search visibility.

The ideal candidate has hands-on outbound sales experience, strong prospecting skills, and a proactive approach to lead generation. This role requires someone who can personalize outreach, qualify opportunities, maintain accurate CRM records, and use AI tools to improve prospect research and outbound efficiency.

LOCATION

Fully Remote (Work from Home) | 9:00 AM – 5:00 PM PST

KEY RESPONSIBILITIES

PROSPECTING & OUTBOUND OUTREACH

- Research target companies, decision-makers, and buying signals across priority industries.

- Build and maintain targeted prospect lists aligned with the company's ideal customer profile.

- Execute personalized outbound outreach through email, LinkedIn, and other approved channels.

- Develop relevant messaging around SEO, AEO, AI-search visibility, content, and organic growth challenges.

- Maintain consistent follow-up with prospects and re-engage previous conversations.

LEAD QUALIFICATION & MEETING BOOKING

- Identify prospects with relevant business needs, clear use cases, and potential fit for the platform.

- Qualify prospect interest before scheduling meetings with the founders.

- Book qualified discovery calls and ensure prospects have the appropriate context before meetings.

- Document prospect information, including current organic strategies, challenges, goals, and decision-making processes.

CRM MANAGEMENT & SALES REPORTING

- Maintain accurate prospect information, outreach activities, and pipeline records in HubSpot.

- Track outreach performance, response rates, meetings booked, and conversion trends.

- Share insights on prospect objections, messaging effectiveness, target industries, and campaign performance.

- Use outbound performance data to identify opportunities to improve targeting and conversion.

AI-ENABLED SALES EXECUTION

- Use AI tools and agentic workflows to improve account research, outreach personalization, follow-up, and reporting.

- Identify opportunities to improve outbound processes while maintaining outreach quality and relevance.

- Review AI-generated research and messaging to ensure accuracy and personalization.

- Adapt outreach approaches based on performance results and evolving target segments.

QUALIFICATIONS

EXPERIENCE

- 2+ years of professional experience in Sales Development Representative (SDR), Business Development Representative (BDR), outbound sales, or lead generation roles.

- Experience researching prospects, building targeted lists, and executing outbound campaigns.

- Experience qualifying leads and booking discovery meetings with decision-makers.

- Experience maintaining prospect information and sales activities in CRM systems.

- Experience selling into B2B SaaS, marketing technology, SEO, digital marketing, or agency environments is preferred.

- Experience booking meetings with marketing leaders, growth leaders, or senior decision-makers is a plus.

SKILLS

- Strong prospect research, outreach personalization, and follow-up skills.

- Proficiency with HubSpot for CRM management, prospect tracking, and pipeline reporting.

- Familiarity with outbound prospecting tools such as LinkedIn Sales Navigator, Apollo, or similar platforms.

- Ability to develop relevant outreach messaging based on prospect needs and business challenges.

- Ability to identify qualified opportunities and assess potential customer fit.

- Comfortable using AI tools and agentic workflows to improve research, personalization, and productivity.

- Strong judgment when evaluating AI-generated content and prospecting information.

- Ability to track outreach metrics, response rates, meeting bookings, and conversion trends.

- Strong organizational skills and consistent follow-up discipline.

- Proactive, coachable, and adaptable approach to outbound sales.

- Ability to work independently in a fast-moving startup environment.

- Ability to adjust messaging, priorities, and targeting based on performance insights.

WHAT SUCCESS LOOKS LIKE

- Qualified discovery meetings are consistently booked with high-fit B2B prospects.

- A reliable, well-documented outbound sales pipeline is established.

- HubSpot records remain accurate, organized, and up to date.

- Prospect follow-up is consistent and effective.

- Outreach insights contribute to improvements in targeting, messaging, and conversion performance.

OPPORTUNITY

The Outbound Lead Generation Specialist will have the opportunity to help build the outbound sales function at an early-stage, AI-native B2B SaaS company.

Working closely with the founders, this individual will gain direct visibility into outbound performance and help shape how the company identifies, engages, and converts its ideal customers.

APPLICATION PROCESS:

TO BE CONSIDERED FOR THIS ROLE THESE STEPS NEED TO BE FOLLOWED:

- Fill in the application form

- Record a video showcasing your skill sets