Content Creator and Social Media Specialist

About the Role

ZIVA is supporting a mission-driven organization in its search for a Content Creator and Social Media Specialist. Our client is committed to personal growth and positive community impact. The team is eager to connect with new audiences and deepen engagement with its existing community through compelling, authentic social media content. This is a strategic, hands-on role for someone who can take real ownership of the organization’s social media presence. You will develop and implement content strategies tailored to the strengths of each platform, then turn those strategies into consistent, high-quality content. You will create, schedule, and publish original content; engage with the online community; and use data to continually improve results. Your work will strengthen brand awareness and affinity, grow the community, and support the organization’s marketing goals year over year.

Objectives of This Role • Own the day-to-day development and improvement of the organization’s social media presence.

• Translate marketing priorities into clear, practical social media and content strategies.

• Increase engagement with existing audiences through high-quality social content and initiatives.

• Attract new followers by identifying and filling gaps in current content output.

• Keep the brand relevant by thoughtfully incorporating appropriate trends and platform changes.

• Improve content effectiveness through consistent, audience-relevant messaging and performance analysis.

• Identify new channels, formats, and content opportunities that support the overall marketing direction.

• Gather practical insights from social data and use them to guide future decisions.

Key Responsibilities • Take ownership of the organization’s social media channels, including both strategic development and consistent day-to-day execution.

• Develop, maintain, and improve a social media strategy that supports the organization’s wider marketing goals.

• Create, schedule, and publish original, platform-native content across social channels, including short-form video, social posts, captions, stories, and other relevant formats.

• Build and maintain organized content calendars that connect campaign priorities, audience needs, and platform-specific opportunities.

• Develop social media campaigns in collaboration with the marketing team, from initial concept through execution, reporting, and improvement.

• Proactively identify opportunities to improve content, strengthen engagement, test new approaches, or expand the organization’s reach.

• Represent the brand professionally by engaging with the existing community and welcoming new audiences through comments, messages, and other social interactions as appropriate.

• Stay current on platform changes, content formats, and emerging trends, using sound judgment to determine which opportunities align with the brand and audience.

• Track agreed key performance indicators, measure campaign effectiveness, and recommend adjustments to improve results.

• Prepare clear, practical performance updates for the team, including learnings, proposed priorities, and recommended next steps.

• Work within established brand guidelines while bringing forward thoughtful ideas and creative solutions.

• Manage projects independently, communicate progress clearly, and follow through on commitments without needing constant direction.

Required Qualifications • High English proficiency, written and spoken, at C1 level or higher.

• Degree in Marketing, Social Media, Journalism, Communications, or a related field, or equivalent hands-on experience.

• Demonstrated experience creating social media content for one or more major platforms, such as Instagram, TikTok, LinkedIn, Facebook, or YouTube.

• Strong visual judgment, copywriting ability, and attention to detail.

• Ability to create or confidently coordinate short-form video, graphics, and other engaging social content.

• Demonstrated ability to take ownership of projects and guide initiatives from idea to results.

• A strategic mindset, with the ability to balance creative execution with audience needs, organizational goals, and measurable outcomes.

• Ability to interpret content-performance data and turn it into practical improvements.

• Excellent problem-solving skills and sound judgment.

• Ability to manage multiple priorities and deadlines in a fast-moving environment.

• Clear, confident communication and strong time-management skills.

• Comfort receiving feedback, revising work promptly, and continuously improving.

Preferred Qualifications • Experience leading or substantially contributing to a brand’s social media strategy and initiatives.

• A strong understanding of how to build, test, and improve effective social media strategies.

• Experience growing an organization’s social media presence or audience.

• Experience with social media management, scheduling, monitoring, and analytics tools.

• Familiarity with content-creation tools such as Canva, CapCut, Adobe Creative Suite, or similar platforms.

• Familiarity with email clients and project-management software.

Professional and Cultural Fit This role suits someone who works with integrity, takes pride in the quality of their work, and holds themselves accountable for results. We are looking for someone who approaches the organization’s social media presence with an owner’s mindset: they notice what needs attention, bring forward solutions, and take responsibility for following through. The right person is committed and self-driven, keeps learning and improving, and cares about the impact their content has on people and communities. A positive, collaborative attitude, sound judgment, and a genuine enjoyment of creating are essential.

Self-Selection Check This role will be fulfilling if you enjoy turning ideas into engaging content, taking responsibility for meaningful results, learning from data, and using your creativity to support a mission you can believe in. This role may not be fulfilling if you prefer highly rigid direction, are uncomfortable making thoughtful decisions independently, or are not interested in staying current with evolving platforms, content formats, and trends.

Position Details and What We Offer • 100% remote.

• Full-time, 40 hours per week.

• Hourly compensation in USD.

• Opportunity to take meaningful ownership in a growing, fast-moving organization.

• Ongoing learning and professional development, with support to build skills over time.

Application Requirement • Please submit a portfolio or links to social media accounts, campaigns, videos, graphics, written content, or other relevant work you have created. We are especially interested in examples that show your ability to create engaging, platform-appropriate content, think strategically about audience needs, and explain the thinking behind your work.