Head of Growth & Performance Marketing

• 5+ years of experience in growth, performance marketing, or customer acquisition roles.

• 3+ years in a leadership position managing growth marketing teams.

• Proven experience managing monthly marketing budgets of at least $50,000 , with measurable success in scaling customer acquisition.

• Strong expertise in Google Ads, Meta Ads Manager, paid social, paid search, and conversion optimization.

• Deep understanding of attribution modeling, funnel analytics, and marketing performance measurement.

• Advanced analytical skills with the ability to translate data into strategic decisions.

• Experience with CRM and marketing automation platforms.

• Excellent communication, leadership, and project management skills.

Responsabilidades: Growth Strategy & Acquisition

• Develop and execute multi-channel growth strategies to increase customer acquisition and revenue.

• Own performance across paid search, paid social, display, affiliate, influencer, and partnership channels.

• Identify and test new acquisition opportunities to drive scalable growth.

• Build and optimize marketing funnels to improve conversion rates throughout the customer journey.

Performance Marketing

• Manage monthly performance marketing budgets of $50,000+ , with accountability for ROI and business outcomes.

• Lead campaigns across Google Ads, Meta (Facebook/Instagram), LinkedIn, TikTok, and other digital platforms.

• Continuously optimize campaigns to achieve CAC, CPL, and ROAS targets.

• Implement A/B testing and experimentation frameworks to drive performance improvements.

Analytics & Reporting

• Establish growth KPIs, dashboards, and performance reporting processes.

• Analyze customer acquisition data and develop actionable recommendations.

• Partner with product, data, risk, and operations teams to align growth initiatives with business goals.

• Utilize tools such as Google Analytics 4, Looker Studio, Tableau, Mixpanel, HubSpot, and CRM systems.

Deseable: • Experience in fintech, lending, banking, consumer finance, insurtech, or financial services.

• Familiarity with regulated marketing environments and compliance requirements.

• Experience managing six-figure monthly marketing budgets.

• Knowledge of SQL, BI tools, and advanced audience segmentation.

Beneficios: • Competitive salary and performance-based bonus.

• Opportunity to build and scale the growth function at a rapidly growing fintech company.

• Collaborative, entrepreneurial, and results-oriented culture.

• Professional development and leadership growth opportunities.