Performance Media & Measurement Manager

Required

• Excellent spoken and written English, since you’ll collaborate directly with US-based clients and teams

• Reliable availability during US business hours (EST or CST)

• 2-4 years of hands-on paid media experience, ideally at a digital marketing agency

• Deep proficiency in Meta Ads and Google Ads (Search, Shopping & Display)

• Ability to build paid media strategy from brief to execution, not just manage existing campaigns

• Confident on client calls: you can present strategy, handle live questions, and build trust under pressure

• Hands-on experience building and troubleshooting dashboards in Looker Studio

• Working knowledge of GTM, GA4, and conversion tracking troubleshooting

• Strong analytical skills; you find the ‘so what’ in data and turn it into action

• AI fluency: You use AI tools thoughtfully to improve research, analysis, production, documentation, and quality without outsourcing judgment or accountability.

Who you are

• You show up to client calls prepared and ready to lead.

• You don’t wait to be asked. You flag issues early and always have a next step in mind.

• You care about the numbers and can explain what they mean, not just report them.

• You’re curious about new tools and have the judgment to know when to adopt them.

• You thrive remotely, communicate without prompting, and follow through on what you say you’ll do.

Responsabilidades: Strategy, execution and optimization

• Build, launch, and optimize campaigns across Meta, Google, TikTok, Pinterest, and LinkedIn. Meta and Google are your non-negotiable core strengths.

• Guide paid media strategy from brief to launch: channel selection, audience architecture, budget allocation, and creative direction aligned to client goals.

• Monitor performance daily and make proactive, data-backed optimizations. Test systematically, document learnings, and apply them forward.

• Partner with design and content teams to brief, review, and iterate on creative assets.

• Stay ahead of platform changes and industry trends. Bring new ideas and testing opportunities to clients before they ask.

Client communication and reporting

• Lead client calls with confidence: present strategy, walk through performance, field live questions, and hold your own when results are challenged.

• Communicate proactively. Flag issues early, share wins, and set clear expectations around testing timelines, budget sensitivity, and what’s in flight.

• Build and maintain client-facing dashboards in Looker Studio. Review reports not just to summarize what happened, but to diagnose why and recommend what to do next.

• Support pitch and audit work with performance analysis, competitive insights, and channel recommendations.

Technical setup and tools

• Implement and troubleshoot tags, triggers, and conversion tracking across GTM, GA4, Meta Events Manager, and Google Ads.

• Use AI tools actively to improve efficiency: automate reporting tasks, accelerate creative briefs, and streamline workflows.

• Evaluate and recommend tools that help clients hit their goals, from attribution platforms to feed management software, and troubleshoot technical issues independently across the full stack.

Deseable: Nice to have

• Active use of AI tools to streamline reporting, creative briefing, and workflows

• Working experience with TikTok for Business, Pinterest Ads, and LinkedIn Campaign Manager

• Experience with Triple Whale, Northbeam, or similar attribution platforms

• Familiarity with Shopify and ad platform integrations