Digital Marketing & Growth Specialist

Job Title: Digital Marketing & Growth Specialist 🤝 Industry: Self-Storage / Commercial Real Estate Compensation: $2,000 USD per month Contract Type: Independent Contractor Location: Remote Laguages: English advanced C1+ is requiered Typical Working Hours

• Monday–Friday, 9:00 a.m. – 5:30 p.m. (US Central Time) 🕘

How to Apply: Please submit your resume in English only* . Home Office Setup: You must have your own laptop, a stable internet connection, and a dedicated, quiet, professional workspace.

Position Purpose We are seeking a highly capable, hands-on Digital Marketing Specialist to execute, manage, measure, and optimize digital marketing initiatives across two sister companies operating in the self-storage and commercial real estate industries, including their managed properties. Reporting to the Marketing Director, this individual will be responsible for translating marketing strategies into measurable results, with a strong emphasis on multi-location local SEO, paid advertising, WordPress management, original content creation, lead generation, and conversion analytics . This is not a social-media scheduling or marketing coordination role. We need a technically proficient, creative, data-driven marketing professional who can independently implement campaigns, troubleshoot problems, optimize performance, and demonstrate measurable business impact. The ideal candidate combines the execution capabilities of a digital marketing specialist with the ownership mentality of a growth marketer.

Core Responsibilities 1. Website Management, Local SEO & Conversion Optimization

• Independently update, maintain, and optimize company and property websites using WordPress , without relying on developers for routine changes.

• Create, modify, and optimize landing pages, website content, forms, and calls to action.

• Implement on-page SEO improvements, including keyword targeting, metadata, headings, internal links, image optimization, and content structure.

• Conduct keyword research for self-storage, commercial real estate, and location-specific searches.

• Own and optimize Google Business Profiles across multiple property locations , maintaining accurate listings, business information, categories, images, and service details.

• Manage local business citations, directory listings, and NAP (name, address, phone) consistency.

• Monitor and respond to online reviews in accordance with company guidelines while identifying reputation-management opportunities.

• Track local search rankings, Google Maps visibility, organic traffic, and location-specific search performance.

• Identify and resolve broken links, indexing issues, website errors, and other SEO-related problems within the scope of the role.

• Use Google Analytics 4, Google Search Console, and relevant SEO tools to monitor performance.

• Implement conversion-rate improvements designed to increase qualified inquiries, property leads, and rental conversions.

• Prepare weekly reporting on website traffic, SEO visibility, and conversion performance.

2. Paid Advertising & Performance Marketing Direct, hands-on experience managing Google Ads and Meta Ads is required.

• Independently build, launch, manage, and optimize paid advertising campaigns.

• Manage campaigns across Google Ads, Meta/Facebook/Instagram, and other approved channels, including LinkedIn and YouTube when appropriate.

• Conduct keyword research, competitive analysis, audience segmentation, and targeting.

• Create advertising copy, graphics, and creative variations.

• Establish and maintain conversion tracking, campaign attribution, and performance measurement.

• Monitor and manage advertising budgets, pacing, bids, and campaign expenditures.

• Conduct A/B testing across creative assets, audiences, landing pages, and messaging.

• Optimize campaigns to improve lead quality, conversion rates, and acquisition efficiency.

• Track and report cost per lead (CPL), cost per rental, conversion rates, advertising spend, and return on ad spend (ROAS) when measurable.

• Identify underperforming campaigns and implement corrective actions.

• Coordinate campaign performance with the Marketing Director and recommend budget allocation improvements.

3. Social Media & Original Content Production

• Execute social media strategies for both sister companies and their managed properties.

• Develop and maintain social media content calendars.

• Independently create original graphic designs, social posts, and short-form video content , rather than relying exclusively on supplied materials.

• Design professional marketing graphics using Canva, Adobe Creative Suite, or comparable tools.

• Edit short-form videos, including reels, promotional clips, property highlights, and educational content.

• Write engaging, brand-appropriate copy for Instagram, Facebook, LinkedIn, and other relevant platforms.

• Develop content tailored to property owners, prospective tenants, brokers, and commercial real estate audiences.

• Maintain consistent visual identity and messaging across all brands and locations.

• Schedule and publish content.

• Monitor engagement, comments, reviews, and relevant social interactions.

• Coordinate property-level content and maintain organized photo, video, and creative asset libraries.

• Develop reusable templates to improve creative efficiency and consistency.

• Analyze social media performance and recommend improvements based on engagement and lead generation.

4. Email Marketing & B2B Lead Generation

• Execute targeted lead-generation campaigns focused on prospective self-storage and commercial property owners.

• Research prospective clients, build qualified prospect lists, and segment audiences.

• Develop and implement email marketing campaigns and multistep nurture sequences.

• Maintain accurate CRM records, prospect data, and campaign attribution.

• Create landing pages, lead capture forms, and supporting digital assets.

• Implement and maintain marketing automation workflows.

• Track email engagement, lead sources, responses, and conversions.

• Collaborate with the Marketing Director to improve lead quality and campaign effectiveness.

• Produce campaign reports identifying opportunities to improve B2B prospect acquisition and conversion.

5. Content Creation & Industry-Specific Marketing

• Create and optimize original marketing content for self-storage and commercial real estate audiences.

• Produce blog articles, website copy, email campaigns, newsletters, case studies, presentations, infographics, and marketing collateral.

• Develop property-specific marketing materials and success stories.

• Write credible, relevant content addressing the interests and needs of property owners, prospective tenants, investors, and commercial brokers .

• Translate real estate and property management information into clear, persuasive marketing messages.

• Maintain brand consistency, accuracy, and professional standards.

• Use AI tools to improve content production, research, and operational efficiency while applying human editorial judgment and quality control.

• Ensure marketing content supports both brand positioning and measurable lead-generation objectives.

6. Marketing Analytics, Attribution & Reporting Strong analytical capabilities and the ability to connect marketing performance to business results are essential.

• Maintain accurate marketing dashboards covering performance across companies, campaigns, channels, and property locations.

• Integrate and interpret data from Google Analytics 4, Google Ads, Meta Ads, Google Business Profiles, CRM systems, and other relevant platforms.

• Monitor and report on:

• Website traffic, engagement, and conversion rates.

• Organic rankings and local SEO visibility.

• Google Business Profile performance and online reviews.

• Paid advertising spend and campaign results.

• Cost per lead and lead quality.

• Lead-to-lease and lead-to-rental conversion rates.

• Cost per rental and customer acquisition cost.

• Email campaign performance.

• Social media engagement and lead generation.

• Property-level marketing performance.

• Identify discrepancies between marketing leads, CRM records, and actual rental or leasing outcomes.

• Develop reporting that connects marketing investments to measurable business outcomes wherever data is available.

• Prepare clear, actionable weekly and monthly performance reports.

• Proactively identify underperforming channels, properties, campaigns, or conversion funnels.

• Recommend and implement improvements, then measure their impact.

Required Qualifications

• 3–5+ years of hands-on digital marketing experience , including independent ownership and execution of digital campaigns.

• Demonstrated experience managing local SEO for multiple business locations , including Google Business Profiles, local listings, citations, and online reviews.

• Proven hands-on experience managing Google Ads and Meta advertising campaigns , including campaign setup, budget management, optimization, and performance reporting.

• Strong working knowledge of WordPress , with the ability to directly implement website updates, landing pages, and on-page SEO improvements without routine developer support.

• Experience using Google Analytics 4, Google Search Console, and advertising analytics platforms .

• Demonstrated ability to track marketing performance across channels and connect lead generation to conversion and acquisition metrics.

• Strong graphic design skills and practical experience creating original digital marketing assets.

• Ability to independently produce and edit short-form video content.

• Excellent written English, including the ability to create professional, persuasive marketing copy.

• Experience managing social media content and campaigns across multiple brands or business locations.

• Knowledge of email marketing, CRM platforms, lead-generation workflows, and marketing automation.

• Strong organizational and project-management skills, with the ability to manage multiple properties, campaigns, and deadlines.

• Ability to independently identify problems, recommend solutions, and implement improvements.

• Comfortable using AI-powered tools to improve efficiency without compromising accuracy or content quality.

Strongly Preferred Qualifications

• Experience in self-storage, commercial real estate, property management, or another multi-location business .

• Understanding of local search behavior and customer acquisition in location-based service businesses.

• Experience marketing to property owners, tenants, commercial brokers, or B2B decision-makers.

• Familiarity with real estate marketing terminology, leasing funnels, and property-level performance metrics.

• Experience with Looker Studio, Google Tag Manager, SEO platforms, or similar reporting and optimization tools.

• Familiarity with marketing automation and CRM integrations.

• Experience supporting multiple brands or geographically distributed business locations.

• Ability to quickly learn industry-specific terminology and produce credible commercial real estate content.

Success Profile The ideal candidate is: Hands-On • Technically Capable • Analytical • Creative • Organized • Proactive • Accountable • Results-Driven This individual thrives in a fast-paced environment and is comfortable managing multiple campaigns, properties, digital platforms, and competing priorities. They understand that successful digital marketing is not measured solely by the number of posts published, impressions generated, or campaigns launched, but by the business results those activities deliver.

They should not require constant direction to identify issues or execute improvements. When something is not performing as expected, the approach is simple:

• Identify the problem.

• Investigate the underlying cause.

• Recommend a practical solution.

• Implement the necessary changes.

• Measure the resul