Senior SEO Strategist

About the Role

We are looking for a highly experienced, hands-on SEO Strategist to join a legal marketing agency and own organic search strategy for a portfolio of law firm clients. This is a specialized SEO role for someone who lives and breathes search engine optimization. The ideal candidate combines deep technical SEO expertise with the ability to develop effective content strategies, build link acquisition plans, analyze performance data, and identify the highest-impact opportunities for organic growth. We are looking for an established SEO professional who can independently diagnose problems, translate data into actionable recommendations, and prioritize initiatives based on their expected SEO impact. This is not a generalist digital marketing or content writing position. Candidates must have strong technical skills, strategic thinking, and hands-on experience with local SEO. The role also requires familiarity with the evolving search landscape, including AI Overviews, Generative Engine Optimization (GEO), and visibility in large language model (LLM) search results.

Responsibilities

• Technical SEO and Data Analysis

• Conduct comprehensive technical SEO audits to identify issues affecting crawlability, indexation, site architecture, page performance, and organic visibility.

• Analyze data from Google Search Console, GA4, and specialized SEO tools to diagnose performance issues and uncover growth opportunities.

• Translate audit findings and performance data into clear, prioritized action plans based on potential SEO impact, effort, and business objectives.

• Identify technical issues, recommend solutions, and guide implementation of fixes, including schema markup, on-page optimization, internal linking, and site structure improvements.

• Monitor organic performance, conduct monthly reporting and data quality checks, and measure the impact of implemented recommendations.

SEO Strategy and Content Planning

• Develop comprehensive SEO strategies aligned with client objectives, competitive landscapes, keyword opportunities, and search intent.

• Conduct keyword research and create content roadmaps, including new landing pages, content expansions, and existing page optimizations.

• Write detailed content briefs that provide clear direction on keyword targeting, search intent, page structure, topical coverage, and on-page optimization.

• Identify content gaps and opportunities to improve rankings, organic traffic, and qualified lead generation.

• Build monthly and quarterly SEO action plans based on performance data, technical findings, and competitive analysis.

Link Building and Off-Page SEO

• Develop and manage strategic link-building plans to improve domain authority, topical relevance, and organic search performance.

• Analyze backlink profiles, identify link acquisition opportunities, and evaluate competitor link-building strategies.

• Prioritize off-page initiatives based on relevance, quality, and potential impact.

Local SEO

• Develop and execute local SEO strategies, particularly for businesses serving specific geographic markets.

• Optimize Google Business Profiles (GBP), local landing pages, and location-specific search visibility.

• Use local SEO tools to monitor rankings, evaluate competitors, identify opportunities, and track performance across target markets.

• Identify opportunities to improve local organic visibility and generate qualified leads through geographically targeted search strategies.

AI Search and Client Communication

• Monitor developments in Google AI Overviews, Generative Engine Optimization, and LLM-driven search visibility.

• Incorporate relevant AI search developments into SEO strategies and reporting.

• Present findings, recommendations, and performance results to clients, explaining technical concepts in clear, accessible language.

• Manage multiple client accounts, competing priorities, and urgent SEO issues in a fast-paced agency environment.

Qualifications

• Requirements

• 7+ years of hands-on SEO experience, preferably in a digital marketing agency managing multiple client accounts.

• Strong technical SEO expertise, including the ability to conduct audits, interpret data, diagnose problems, recommend fixes, and prioritize work based on expected SEO impact.

• Proven experience developing and executing comprehensive SEO strategies, not simply implementing tasks or producing content.

• Demonstrated ability to create keyword strategies, content roadmaps, detailed content briefs, and link-building plans.

• Practical local SEO experience, including Google Business Profile optimization, local rankings, and location-based SEO strategies.

• Strong understanding of on-page SEO, off-page SEO, technical SEO, site architecture, schema markup, and internal linking.

• Proficiency with Google Search Console, GA4, SEMrush, Screaming Frog, Ahrefs or Majestic, and comparable SEO analysis tools.

• Familiarity with local SEO tools such as Local Falcon or similar platforms.

• Understanding of AI Overviews, Generative Engine Optimization, and LLM visibility.

• Excellent analytical, organizational, and problem-solving skills.

• Strong English communication skills and the ability to present recommendations confidently to clients.

• Experience with law firms or legal marketing is strongly preferred.

Required Skills

• Strong technical SEO expertise.

• Ability to conduct audits, interpret data, diagnose problems, recommend fixes, and prioritize work based on expected SEO impact.

• Experience developing and executing comprehensive SEO strategies.

• Ability to create keyword strategies, content roadmaps, detailed content briefs, and link-building plans.

• Practical local SEO experience, including Google Business Profile optimization, local rankings, and location-based SEO strategies.

• Strong understanding of on-page SEO, off-page SEO, technical SEO, site architecture, schema markup, and internal linking.

• Proficiency with Google Search Console, GA4, SEMrush, Screaming Frog, Ahrefs or Majestic, and comparable SEO analysis tools.

• Familiarity with local SEO tools such as Local Falcon or similar platforms.

• Understanding of AI Overviews, Generative Engine Optimization, and LLM visibility.

• Excellent analytical, organizational, and problem-solving skills.

• Strong English communication skills and the ability to present recommendations confidently to clients.

Preferred Skills

• Experience with law firms or legal