Senior Google Ads Consultant for B2B SaaS

Remote · Freelance · 5-10h/week

LeanTeams is recruiting a hands-on Google Ads consultant for a bootstrapped SaaS company that helps health and wellness practitioners run their businesses.

You’ll work directly with the growth lead to improve paid customer acquisition through a free-trial funnel. The engagement starts with a focused account review and a practical action plan. Implementation and ongoing advisory support can follow, with hours agreed around the work needed.

What you will do

• Review Google Search and Performance Max campaigns, conversion goals, bidding and measurement.

• Assess traffic quality and the journey from ad click to trial to paying customer.

• Identify the highest-priority tests across campaigns, messaging and landing pages.

• Explain your recommendations clearly and help the growth lead make confident decisions.

• Recommend a realistic implementation scope and carry out agreed changes where useful.

What we are looking for

• Strong, recent hands-on Google Search and Performance Max experience, including software or lead generation beyond ecommerce Shopping.

• B2B SaaS acquisition experience, ideally with free-trial funnels and small business buyers.

• Evidence of improving customer acquisition cost or paid customer growth, with clarity about your own contribution.

• Ability to assess Google Ads and GA4 measurement, distinguish tracking problems from acquisition or funnel problems, and flag where specialist support is needed.

• Clear spoken and written English, sound prioritization and comfort with a small initial engagement.

Experience with practice-management software or other SaaS sold to practitioners, clinic owners or small service businesses is especially relevant. Meta Ads is a bonus.

Engagement and application

This is a paid freelance engagement, starting with a defined review. Hours and any ongoing work will be agreed together.

Apply through our short application form and select Senior Google Ads Consultant (or Both ). The form asks for:

• Your LinkedIn profile or CV.

• One relevant case: product and buyer, approximate ad spend, your actions and results. Anonymized examples are welcome.

• Your hourly rate, availability, time zone and earliest start date.