Media Buyer (Tik-Tok Ads)

Our client is an international product-based IT company specializing in the iGaming industry. Born in 2014, they rocked the CIS region and are now taking their success worldwide. We are currently looking for a Senior Media Buyer Tik-Tok.

📋 Key responsibilities and your contribution:

• Launch and develop TikTok Ads as a new traffic source in the iGaming vertical.

• Plan media buying strategies, test hypotheses, and scale profitable campaigns.

• Monitor key metrics, including ROI, CPA, FTD, conversions, and PnL.

• Test new GEOs and offers, identify profitable combinations, and scale successful campaigns.

• Collaborate with the Design team on creative production and testing.

• Work with Support to maintain advertising account infrastructure and stability.

• Coordinate with the Resell team on offer selection, KPIs, and scaling opportunities.

• Manage ad budgets, track daily spend, and ensure accurate financial reporting.

• Analyze campaign performance, optimize results, and maintain a monthly ROI of at least 20%.

• Work closely with the Team Lead to follow the strategy and address potential risks

📚 Your qualifications:

• At least 1 year of experience with TikTok Ads, including independently launching advertising campaigns from scratch.

• Experience in the iGaming vertical as a Facebook Media Buyer.

• Experience managing large advertising budgets of at least $50,000 per month.

• Strong understanding of key performance metrics, including ROI, CPA, FTD, conversions, and PnL.

• Proven experience optimizing and scaling advertising campaigns with a focus on profitability.

• Ability to test advertising creatives, analyze performance, and scale successful campaigns.

• Experience working with different GEOs and offers, with an understanding of Tier 1, Tier 2, and Tier 3 markets.

• Strong analytical skills and experience with ad spend tracking, financial reconciliation, and traffic performance monitoring.

• High level of ownership, independence, analytical thinking, and a results-driven mindset.

• Ability to collaborate effectively with Team Lead, Design, Support, and Resell teams.

Benefits:

⭐ Time Off & Recovery: 20 working days of fully paid annual leave, fully paid sick leave, and public holidays off according to company policy. ⭐ Health & Wellness: A flexible Benefits cafeteria that allows you to choose the perks that fit you best, with options including medical support, regular check-ups, mental health services, or gym access. ⭐ Education & Development: Internal and external training, industry events, language courses, and professional service subscriptions. ⭐ Workspace & Tech: All necessary corporate equipment provided, the flexibility to work fully remotely, and premium digital tools to enhance performance (e.g., AI tools, ChatGPT Plus). ⭐ Work Environment & Perks: Holiday bonuses, gifts for special occasions, paid business trips, and team events. Originally posted on Himalayas