Retail Manager

About Anker Innovations Anker Innovations is a global leader in consumer electronics and smart devices, with a portfolio of beloved brands including Anker (charging), Soundcore (audio), eufy (smart home), and Nebula (projection). With products sold in 100+ countries and annual revenue exceeding $2.5 billion USD, we are the #1 selling charging brand on Amazon globally and a top player in smart home and audio categories worldwide. We are building our retail presence from the ground up in Argentina and seeking a hands-on Retail Manager to lead our brick-and-mortar expansion — from store openings and channel partnerships to in-store brand experience and retail operations.

Role Overview As the Retail Manager, Argentina , you will be responsible for building Anker's offline retail footprint in the Argentine market. This is a 0-to-1 role : you will lead store openings, negotiate entry into major retail chains, set operational standards for branded spaces and shop-in-shops, and manage a growing team of in-store brand ambassadors (BAs). You will work closely with the Country Sales Manager and the LATAM marketing team to bring the Anker brand to life in Argentine retail — delivering a premium consumer experience that stands out in a market dominated by Samsung, JBL, and Xiaomi.

Key Responsibilities Retail Expansion & Store Openings

• Lead end-to-end new store openings in Argentina: site selection, lease negotiation, store design & fit-out coordination, staffing, and grand opening execution

• Evaluate and prioritize high-potential retail locations (shopping malls, high-street, electronics retail clusters) across Buenos Aires and key secondary cities (Córdoba, Rosario, Mendoza)

• Build business cases for each location — footfall analysis, rent-to-revenue modeling, competitor proximity mapping, and payback period estimation

• Manage relationships with commercial real estate agents, mall operators, and landlords

• Coordinate with China HQ on retail-related requirements such as store openings.

Channel Partner Retail Operations

• Negotiate and secure branded shop-in-shops, gondolas, and premium display spaces in major Argentine consumer electronics chains (Musimundo, Megatone, Frávega, etc)

• Develop and enforce visual merchandising (VM) standards — planograms, POS materials, product demo units — ensuring consistent brand execution across all retail touchpoints

• Manage the operational relationship with key retail partners: quarterly business reviews, assortment planning, promotional calendars, and sell-out data sharing

In-Store Brand Experience

• Design and implement the Argentine retail experience playbook — from store layout and product demonstration to customer journey and after-sales service

• Train and certify in-store Brand Ambassadors (BAs) on product knowledge, brand storytelling, and sales techniques

• Drive Net Promoter Score (NPS) improvement through mystery shopper programs, customer feedback loops, and continuous operational refinement

• Plan and execute in-store activation events — product launches, demo days, seasonal promotions

Retail Operations & Performance Management

• Set and manage KPIs per store and per channel partner: revenue per sqm, conversion rate, average transaction value (ATV), BA productivity, and inventory turn

• Build a systematic retail reporting cadence — daily sales flash, weekly sell-out analysis, monthly business reviews

• Manage the retail P&L: store operating costs, BA compensation, VM and POS material budgets

• Partner with supply chain and distributor teams to ensure optimal in-stock levels at retail points of sale

Team Building & Leadership

• Recruit, onboard, and manage a team of Brand Ambassadors (BAs) and retail supervisors as the footprint scales

• Foster a high-performance, customer-obsessed retail culture

• Conduct regular store visits and field coaching sessions

Qualifications & Requirements Must-Have

• 3+ years of retail management experience with proven store opening track record in Argentina — you have personally led at least 2 new store openings from site selection to first month of operations

• Deep knowledge of Argentine retail real estate — you know the key malls (Alto Palermo, Unicenter, DOT Baires, Abasto), high-street corridors, and electronics retail clusters; you have existing relationships with landlords, brokers, or mall operators

• Fluent English (written and spoken) — you will communicate daily with LATAM regional leadership and Shenzhen HQ in English

• Native Spanish — for on-the-ground execution with local partners, contractors, and BAs

• Visual merchandising and in-store execution experience — you have built planograms, designed store layouts, or managed shop-in-shop fit-outs

• Willingness to travel domestically up to 30-40% for store visits and new location scouting

Nice-to-Have

• Experience with a global consumer brand (consumer electronics, mobile accessories, lifestyle, or premium retail) launching or scaling in Argentina

• Multi-brand or multi-category retail experience — managing distinct brand identities within a shared retail space

• Experience implementing retail POS / inventory management systems and using sell-out data for decision-making

• Familiarity with Argentine labor regulations for retail staff and experience managing shift-based workforces

• Experience running in-store financing/promotional programs in partnership with Argentine consumer credit providers (e.g., Ahora 12, Ahora 18)

Who You Are

• Builder, not maintainer — you thrive in the ambiguity of a 0-to-1 buildout and get energy from turning an empty space into a functioning store

• On-the-ground operator — you spend more time in stores than at a desk; you believe retail problems are solved on the floor, not in spreadsheets

• Brand-obsessed — you notice when a price tag is crooked, a demo unit is not working, or a BA is not telling the brand story correctly

• Commercially sharp — you understand that great retail experience and strong commercial performance are two sides of the same coin

• Cross-cultural communicator — you can negotiate a lease in Spanish in the morning and present a business review in English in the afternoon

What We Offer

• Competitive compensation — base salary (12 months) + performance-based annual bonus, aligned with Anker's global banding structure

• 0-to-1 build opportunity — rare chance to build a retail network from scratch for a global brand in Argentina

• Global brand platform — represent a portfolio of #1-selling brands (Anker, Soundcore, eufy, Nebula) with real consumer recognition

• Career growth — Anker is scaling aggressively in Latin America; as the retail footprint grows, so will your scope and leadership responsibility

• Autonomy — you will define the retail playbook for Argentina, not execute someone else's

• Comprehensive benefits — in line with Argentine labor law (Ley 20.744) and market practice